Tuesday, 21 November 2017 10:55

Avocado booming like never

Written by  Pam Tipa
The NZ avocado industry has grown from $70 million value to $200m in four years. The NZ avocado industry has grown from $70 million value to $200m in four years.

The New Zealand avocado industry has grown from $70 million value to $200m in four years, says industry leader Tony Ponder.

“The NZ avocado industry has seen unprecedented growth in demand for avocados globally,” Ponder told Rural News.

“Key drivers of this demand are versatility, health benefits and the amazing taste of NZ avocados.”

Ponder is the new chairman of the NZ Avocado Growers Association (NZAGA) and Avocado Industry Council (AIC). He replaces Ashby Whitehead (chair since 2013) and has been on the NZAGA executive and the AIC Ltd board since 2006.

“The industry has experienced strong growth based on a well-developed strategy and I see my role as supporting... that strategy.” 

He plans to ensure that NZ Avocado services stay relevant and valuable to all stakeholders -- building the capacity and structure of industry governance, maintaining market access and addressing underlying risks to the industry.

Crown investment and the Primary Growth Partnership: NZ Avocado Go Global scheme have been a key to the industry’s “fantastic growth in value right across the supply chain,” says Ponder.

The industry is experiencing year-on-year increase in value, Ponder says, and is “excited about current opportunities in new markets”.

More like this


Job losses worry meat sector

New Zealand's meat processing industry says, while it supports moves away from coal, it has some major concerns about cuts…

Manawatu's economy bouncing back

Although the national economy is still functioning below pre-pandemic levels and the road ahead remains uncertain, the Manawatu region appears…

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Great idea

OPINION: Your old mate has long argued Landcorp’s farming business – Pamu – is a bigger dog than he is.


OPINION: Your canine crusader shakes his head at the complete lack of practical and real-world knowledge in both government and…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter