Thursday, 30 October 2014 10:53

Farmax and Ag Hub team up

Written by 

The amount of desk based work in farming has risen considerably in the last few decades as farmers increasingly rely on computers for managing information, according pastoral farming software provider Farmax.

 

Keeping track of fertiliser recommendations, milk production statistics, feed plans and water use is just part of the picture. Compliance to government and council regulations, along with the farm's own goals and budgeting requirements have all led to a relience on specialised software.

As Farmax general manager Gavin McEwan points out this can be a time consuming process particularly when using more than one application.

"Having to enter data twice into different systems means farmers are at their desks longer than necessary. In this day and age, with the technologies we have available to us, Farmax believe there is no longer any excuse to make farmers spend unnecessary time working in software applications"

Ag Hub also knows how valuable integrations between software companies are to farmers and the wider agricultural industry. In an effort to provide customers with access to pasture cover measurements across both programs Ag Hub has teamed up with Farmax. This means that measurements recorded by the Farmax package or its standalone Feed Wedge tool can now be automatically sent to Ag Hub to provide online reports of pasture covers and paddock performance.

Using any internet connected device, including smart phones and tablets, the new application will provide users with a complete view of their property over four aspects – production, environment, fertiliser and nutrition. GPS and automatic telemetry allow the system to measure and control water, irrigation and effluent and measure things like soil moisture and weather conditions. Ag Hub also displays livestock weights, kill sheets and fertiliser applications.

Farmax and Ag Hub hope that their collaboration will provide farmers with a powerful tool that gives users a computerised model of their farming systems and allow them to clearly understand their farm's performance.

"Our aim is to bring all this information together in an integrated way to support them to make good management decisions, " said Ballance Agri-Nutrients general manager aginformation, Graeme Martin.

Anyone interested in using the new link can contact the Farmax Helpdesk (0800 FARMAX) or the Ag Hub HelpDesk on (0800 MY AGHUB) for setup support.

More like this

Editorial: Co-op power!

OPINION: Think co-operatives and some of our biggest agribusiness companies – Fonterra, Zespri, Alliance Group, Silver Fern Farms, Farmlands, LIC, Ballance, Ravensdown and Tatua – come to mind.

Wickham named Ballance CEO

Former Fonterra executive Kelvin Wickham takes over as Ballance Agri-Nutrients chief executive in September.

Featured

Vaccinate against new lepto strain

A vet is calling for all animals to be vaccinated against a new strain of leptospirosis (lepto) discovered on New Zealand dairy farms in recent years.

TV series to combat food waste

Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.

National

Celebrating success

The Director General of MPI, Ray Smith says it's important for his department to celebrate the success of a whole…

Cyclone's devastating legacy

One of the country's top Māori sheep and beef farms is facing a five-year battle to get back to where it…

Machinery & Products

Factory clocks up 60 years

There can't be many heavy metal fans who haven’t heard of Basildon, situated about 40km east of London and originally…

PM opens new Power Farming facility

Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.

» Latest Print Issues Online

The Hound

Cut with care

OPINION: The new government has clearly signalled big cuts across the public service.

Bubble burst!

OPINION: Your canine crusader is not surprised by the recent news that New Zealand plant-based ‘fake meat’ business is in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter