Friday, 24 July 2020 11:15

From meat to wool!

Written by  David Anderson
James Parsons. James Parsons.

Former Beef+Lamb chair James Parsons has been elected as chair of Wools of New Zealand (WNZ).

Parsons – is a beef and sheep farmer located in Northland and well known for his past chairmanship of Beef & Lamb NZ and The New Zealand Meat Board. He joined the WNZ Board in November 2019 after being elected by growers at the 2019 AGM. 

Interim chair Rebecca Smith created the vacancy when she stepped down from her role of chair but remains as a director. 

“Strong wool prices have been through a period of decline for the last two decades and COVID-19 has seen prices crash to an all-time low,” Parsons says. “Yet, WNZ research shows that the price that the consumer pays has not changed, and woolen products are still considered premium products by many.”

He says the current state of the industry is unsustainable at current price levels. 

“WNZ is well placed with international representatives and strong partnerships in market.”

The board of Wools New Zealand comprises James Parsons as chair, Craig Hickson, Ian Marshall and Rebecca Smith. Directors who have vacated their positions this year include Mark Shadbolt and Lucy Griffiths.

 

More like this

Autumn sub clover control sets up pasture for spring

Recent widespread autumn rain will have triggered the germination of subterranean clover seeds, and the resulting seedlings should be allowed to reach the 3–4 trifoliate leaf stage before grazing, says Beef+Lamb NZ.

Global wool marketplace to launch

Wools of New Zealand will soon launch the international version of an online global wool marketplace designed to bring farmers and manufacturers closer together.

Featured

NZ household food waste falls again

Kiwis are wasting less of their food than they were two years ago, and this has been enough to push New Zealand’s total household food waste bill lower, the 2025 Rabobank KiwiHarvest Food Waste survey has found.

Editorial: No joking matter

OPINION: Sir Lockwood Smith has clearly and succinctly defined what academic freedom is all about, the boundaries around it and the responsibility that goes with this privilege.

DairyNZ plantain trials cut nitrate leaching by 26%

DairyNZ says its plantain programme continues to deliver promising results, with new data confirming that modest levels of plantain in pastures reduce nitrogen leaching, offering farmers a practical, science-backed tool to meet environmental goals.

National

Machinery & Products

Tech might take time

Agritech Unleashed – a one-day event held recently at Mystery Creek, near Hamilton – focused on technology as an ‘enabler’…

John Deere acquires GUSS Automation

John Deere has announced the full acquisition of GUSS Automation, LLC, a globally recognised leader in supervised high-value crop autonomy,…

Fencing excellence celebrated

The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards,…

» Latest Print Issues Online

The Hound

A step too far

OPINION: For years, the ironically named Dr Mike Joy has used his position at Victoria University to wage an activist-style…

Save us from SAFE

OPINION: A mate of yours truly has had an absolute gutsful of the activist group SAFE.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter