Wools of New Zealand Calls for India FTA to Boost Farmer Returns
Wools of New Zealand is joining calls for New Zealand to urgently ratify a Free Trade Agreement with India.
Former Beef+Lamb chair James Parsons has been elected as chair of Wools of New Zealand (WNZ).
Parsons – is a beef and sheep farmer located in Northland and well known for his past chairmanship of Beef & Lamb NZ and The New Zealand Meat Board. He joined the WNZ Board in November 2019 after being elected by growers at the 2019 AGM.
Interim chair Rebecca Smith created the vacancy when she stepped down from her role of chair but remains as a director.
“Strong wool prices have been through a period of decline for the last two decades and COVID-19 has seen prices crash to an all-time low,” Parsons says. “Yet, WNZ research shows that the price that the consumer pays has not changed, and woolen products are still considered premium products by many.”
He says the current state of the industry is unsustainable at current price levels.
“WNZ is well placed with international representatives and strong partnerships in market.”
The board of Wools New Zealand comprises James Parsons as chair, Craig Hickson, Ian Marshall and Rebecca Smith. Directors who have vacated their positions this year include Mark Shadbolt and Lucy Griffiths.
OPINION: There could hardly be a more appropriate theme for a conference than the one chosen by the red meat sector - Navigating Volatility.
When Northland leather worker Vernon Suckling started making horse saddles 50 years ago, quad bikes and side-by-side vehicles were unheard of.
Alliance Group has confirmed that eligible farmer-shareholders who supply and continue to back the business will receive up to $20 million later this year, following the strategic investment partnership with Dawn Meats.
With a general election under five weeks away, Rural News is asking major political parties about their policies and positions on key issues facing the primary sector. We will run their responses to each question over the next four weeks. The ACT Party and the Greens didn't respond in time.
The red meat sector is in great heart.
Entries opened on Monday, 5 October 2026 for the 2027 New Zealand Dairy Industry Awards (NZDIA), which organisers describe as the nation's biggest celebration of excellence in the dairy sector.

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