increase font size
Paul Paynter believes getting the recovery of the apple industry right in Hawke’s Bay is critical to the region’s economy.
A leading Hawke’s Bay orchardist says getting the recovery of the apple industry right in Hawke’s Bay is critical to the whole economy of the region.
Paul Paynter, of the Yummy Fruit company, says the apple industry is the economic engine of the region. He told Rural News it’s vital the recovery is successful, because if it isn’t, there won’t be an ability to sustain the lifestyles in the region.
Paynter believes an indicator of this will be the uptake of the Kanoa loans, which he says will indicate just how many orchardists are prepared to rebuild their businesses.
Paynter believes the apple industry has a good future. He says there is a desire in the markets overseas for our produce and says NZ has a great reputation for producing top quality, wonderful fruit.
However, he claims getting there means overcoming many problems which started with Covid and have continued. Paynter says while a smaller apple crop – in theory – should mean there are more people to harvest the crop, there is still low unemployment. He adds that getting key people such as engineers and others with the right skills is still difficult. Paynter says, some years ago, the industry was attracting large numbers of young people, but in recent years this has changed.
“I think the universities have lost their way. We don’t need people with communications and other degrees,” he explains. “We need young people with degrees in the biological sciences because they have a lot to offer and their skills are transferable. We have lots of jobs for people who understand biological systems, how to make things grow and how to produce quality food.”
Shipping, while improving, still remains a challenge and is expensive. Paynter says shipping is still cheaper and more environmentally friendly than delivering goods by land.
He says sending apples to the east coast of the USA is less expensive and more carbon efficient than landing them on the west coast of the USA and sending them by truck to the east coast.
Paynter says it’s no secret that the US-China relationship and the Ukraine war are causing problems.
“Poland normally ships its apples to Russia, but since they fell out, they shipped all their apples to Europe and collapsed the market there,” he told Rural News.
“The result of this is lower prices for NZ growers.”
Paynter believes there are opportunities over the next 30 years to put high quality fruit into Asia, which will make an orchardist a lot of money.
“But people have to see that vision and somehow make it happen.”
A Hawke's Bay apple orchardist supports the Government's objective of doubling exports but says this won't happen in the horticulture sector unless there's a change in the process for bringing new plant material into the country.
Nearly three years on from Cyclone Gabrielle, Hawke's Bay apple orchardist Paul Paynter says they are still doing remedial work around their orchards and facing financial challenges.
A Hawke's Bay apple grower says it's no longer profitable for him to export apples to the US because of the 15% tariff imposed on them by Donald Trump.
Many companies are financially mortally wounded by the effects of Cyclone Gabrielle and may have to sell up because of their high debt levels.
Just on two years ago Cyclone Gabrielle wreaked havoc in Hawke's Bay causing massive damage to NZ's largest apple growing region.
An LIC bull, Tronnoco AR Sadio-ET S3F, bred by Tony and Keri O'Connor of Tronnoco Farming Co Ltd near Timaru, has won the 2026 Mahoe Trophy.
With forecasters advising El Niño conditions will develop through winter and strengthen into spring and summer, Ballance Agri-Nutrients is encouraging farmers and growers to think ahead about nutrient planning and be prepared to work around challenging weather conditions.
In the past, much has been made of the concept of farm to fork, but an Australian expert in food science and marketing with experience in the dairy industry, Dr Angeline Achariya, says the reverse of this slogan is critical to win modern day consumers.
Efficiency is the big one because it tracks back into what is done on farm.
A four year trial has reaffirmed that mixing plantain into dairy pastures can help reduce nitrogen losses to freshwater while maintaining milk production and profitability, say researchers.
Fonterra has opened its upgraded Chengdu Application Centre, bringing New Zealand dairy expertise closer to customers in one of China's fastest-growing regions.
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…
