Monday, 15 July 2019 10:10

Handpicked is judges’ top pick!

Written by 

Meat co-op Alliance Group’s Pure South Handpicked 55 Day Aged Beef has won international honours in the World Steak Challenge for the second year running.

Handpicked 55 Day Aged Beef, which combines selection for exceptional quality and marbling with extensive wet ageing, took out a gold medal for ribeye and a bronze medal for fillet at the event in Dublin, Ireland, on July 10.

The latest honours repeat the premium product’s success at last year’s contest, which helps benchmark the quality of beef production against global competitors. There were more than 300 entries from 25 countries in the competition.

Handpicked 55 Day Aged Beef was launched to the food service sector last year and is now in high demand among chefs in Asia and New Zealand.

Alliance general manager sales Shane Kingston says it is delighted to have Handpicked ranked among the very best steaks in the world for the second year running. 

“This underlines both the consistency and exceptional quality of this product, which is also what our food service customers in New Zealand and internationally are telling us. 

“It is also strong affirmation of our commitment to building a differentiated portfolio of such quality that consumers are willing to pay a premium for our product. This means that as New Zealand’s only 100% farmer-owned major red meat cooperative, we can pass these gains onto our farmer shareholders.

“The success is a tribute to our farmers’ exceptional farming practices, the skill of our accredited  graders and processing team. The winning steaks were processed at our Mataura plant in Southland.”

Handpicked 55 Day Aged Beef was launched last year following a three-year research and development programme. It offers unprecedented levels of tenderness and a milder beef profile, suitable for a variety of eating experiences.  

Accredited graders carefully hand select the meat from prime cattle of any breed. Only a fraction of the very finest beef ever makes the grade.

The selection is based on quantifiable meat quality characteristics such as marbling, fat cover, fat colour and pH.  Alliance selects from Prime animals only (Steer and Heifer), and the meat must have a marbling score of 4+, and pH of 5.7 or lower. Selected cuts are aged in a vacuum bag for 55 days.

Handpicked 55 Day Aged Beef is part of Alliance’s growing brand portfolio, which includes SILERE Alpine Origin Merino and Te Mana Lamb.

» Connect with Rural News

More like this

Alliance pays out $15.2m

Alliance Group says it has paid farmer shareholders a further $1.67 million in loyalty payments.

Making it OK to ask for help

Meat processing company Alliance has started an employee support programme aimed at getting colleagues to look after each other and keep an eye out for possible mental health issues.

Alliance back in the black

Co-operative meat processor the Alliance Group will be returning profit back to its farmer shareholders this year.

Claims of trouble at Alliance

Big staff rumblings, safety issues and the likelihood of yet another poor result are claimed to be unfolding at the Alliance Group.

No issues for us

Alliance Group chairman Murray Taggart is somewhat perplexed by recent claims and denies the co-op has problems with staff turnover, plant safety or profitability.

» The RNG Weather Report

Featured

 

World’s worst weed on the prowl

With warmer weather bringing on forage maize crops in leaps and bounds, Waikato Regional Council is reminding farmers and growers to keep watch for velvetleaf.

» Connect with Rural News

» Connect with Rural News

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Useless

The Hound notes that one of the country’s poorest financially performing state-owned enterprises – the Government farming entity Landcorp (or…

Rural revolt

Your old mate hears that the antics of the Government – especially the NZ First component – are fuelling motivation…

» Connect with Rural News