NZ “tongue-soft” red meat innovation wins 2026 MIA Dragon’s Den
A New Zealand red meat product range with “tongue-soft” texture for elderly or unwell people has won the 2026 Meat Industry Association (MIA) Dragon’s Den competition.
The Meat Industry Association (MIA) says NZ red meat exports fell by 18% in February to $885 million. All of the country’s top ten export markets were affected – including the normally lucrative UK sheepmeat market.
MIA chief executive Sirma Karapeeva says sheepmeat exports to both the UK and the EU were well below pre-pandemic historic levels for this time of year. She says volumes to the UK were down 43% to 2410 tonnes compared to last year, with value decreasing 61% to $23 million.
“This was the lowest volume of exports to the UK in February for more than 35 years and the lowest value since 1989.” Karapeeva says.
“The UK market for lamb is continuing to struggle in the face of the country’s difficult economic conditions, with food inflation hitting 17% in February and new supermarket entrants strongly focused on beating traditional retailers on price, while not compromising on quality.”
Karapeeva says data from the UK shows that retail spending on lamb fell by 7.4% by value and 16% by volume in February, compared to a year earlier, highlighting the difficult economic conditions.
Meanwhile, sheepmeat exports to China appear static with no jump in demand following the lifting of Covid-19 restrictions in December. Karapeeva says it appears that Chinese consumers are being cautious and a significant spending recovery remains on hold.
On the positive side, MIA reports that sheepmeat exports to the USA are up by 8% to 2608 tonnes, and value up 9% to $46 million.
Beef exports are a bit of a mixed bag with volume up by 2% overall, but value dropping by 18%. This was in the wake of record values during 2022, with February 2023 values comparable to those in the first half of 2021.
Beef export volumes to China and the US were up 8% and 7% respectively. However, the value dropped by 15% to China, to $147 million, and by 19% to the US, to $115m.
Karapeeva says this sobering news underscores the need for sensible and practical regulatory settings in areas such as immigration, freshwater, biodiversity and carbon farming.
“As they currently stand, these regulations put significant strain on the sector and add unnecessary costs at a challenging time.”
