Honey sector strategy aiming for sweet spot
While confident that the apiculture sector can meet its target of doubling honey exports by 2030, chair of ApicultureNZ, Nathan Guy, says it will be challenging.
Guy will step into the role in July when Bruce Wills, who has held the role since the industry organisation was established in 2016, steps down.
Guy's experience includes 15 years as a Member of Parliament and nearly nine years in governance as a Minister of the Crown, with five years as the Minister for Primary Industries. Apiculture NZ says he has built extensive networks, including at a government and international level, and brings strong governance, strategy and business skills to the role.
"The board is delighted that Nathan Guy is to be the new chair of Apiculture New Zealand," says outgoing ApiNZ chair Bruce Wills.
"Nathan's commitment to New Zealand's primary sector, his understanding of the challenges and opportunities faced by the apiculture sector, and his ability to connect with key stakeholders here in New Zealand and abroad will be welcomed by the industry."
Wills says Guy's time as agriculture minister saw him gain specific experience and knowledge of key areas including biosecurity and honey regulations, as well as experience of international markets and consumers. Meanwhile, Guy says the apiculture industry plays a critical role in NZ's agri-sector, contributing over $5 billion to New Zealand's economy.
