New Zealand Merino Company expands TextileGenesis traceability
The New Zealand Merino Company (NZM) is expanding its collaboration with TextileGenesis to deliver full traceability for 100% of ZQ certified wool and ZQRX regenerative wool.
The New Zealand Merino Company (NZM) says it will investigate claims of animal cruelty made by animal rights group PETA.
A week ago, PETA (People for the Ethical Treatment of Animals) claimed it had gone inside 11 New Zealand farms and shearing sheds producing ZQ-certified wool.
For a wool grower to be ZQ-certified, they must adhere to a number of standards including those around animal welfare, fibre quality, care for the environment, and social responsibility.
PETA says that in footage it obtained and released shearers can be seen kicking and beating sheep, and sheep were left with gaping wounds that were stitched up without painkillers.
The organization states that shearers working at the Lake Hawea farm leased by former American TV show host Matt Lauer stepped on a thrashing sheep’s neck, and sewed up a sheep’s wound without painkillers.
However, despite PETA’s claims, NZM says the farm is not and has never been a supplier to its ZQ Programme.
In a statement to media, the company said it does not tolerate breaches of animal welfare guidelines.
“We are committed to investigating all allegations and urge PETA to provide us more detail about filming locations and the timing of the recordings,” NZM says.
“Should any ZQ accredited farms be identified during the investigation, alongside the New Zealand Ministry for Primary Industries and our third-party audit body Control Union we will take all necessary and appropriate action, up to and including expulsion from the programme,” the company states.
Federated Farmers says almost 2000 farmers have signed a petition launched this month to urge the Government to step in and provide certainty while the badly broken resource consent system is fixed.
Zespri’s counter-seasonal Zespri Global Supply (ZGS) programme is underway with approximately 33 million trays, or 118,800 tonnes, expected this year from orchards throughout France, Italy, Greece, Korea, and Japan.
Animal owners can help protect life-saving antibiotics from resistant bacteria by keeping their animals healthy, says the New Zealand Veterinary Association.
According to analysis by the Meat Industry Association (MIA), New Zealand red meat exports reached $827 million in October, a 27% increase on the same period last year.
The black and white coat of Holstein- Friesian cows is globally recognised as a symbol of dairy farming and a defining trait of domestic cattle. But until recently, scientists didn’t know which genes were responsible for the Holstein’s spots.
According to the New Zealand Dairy Statistics 2024/25 report, New Zealand dairy farmers are achieving more with fewer cows.

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