Alliance secures chilled beef boost in China
Alliance Group says it has secured greater access for chilled beef exports to China, following the approval for two of its processing plants to supply the market.
The Chinese carpet market is worth US$4.8 billion.
And carpets and rugs made from NZ wool are well regarded in the market.
Wools of NZ chief executive John McWhirter says it is rightly valued for its ability to create cleaner and brighter products and for its superior yield through manufacturing.
“As a brand, Wools of New Zealand is held in high regard for its purity and global presence, and being farmer owned, gives our brand unrivalled integrity.”
He expects benefits from sales in the Chinese market to flow back to farmers over time.
“Having a flagship partner that has invested in the Wools of New Zealand brand calls into question other carpet manufacturers that falsely claim to use New Zealand wool which is one of the limiting factors on demand.
“We work hard to protect the reputation of New Zealand wool by ensuring branded products are true to provenance.”
McWhirter points out that Yangxin Ruixin is not a new user of New Zealand wool. “The Wools of New Zealand brand partnership ensures a minimum percentage of our fibre is used within the products (20% more than previously) and, more importantly, means we can work together to grow both businesses, taking market share from both plastic and non-New Zealand wool.
“The partnership is about adding value as well as increased volume. The extra wool required to meet our brand standard is immediately replacing plastic fibre.”
Taupo-based low-carbon dairy company Miraka has its sights set on using 100% renewable energy in the next decade.
Zara Williams' personal and professional growth has seen her presented with the top award at the 2025 World Wide Sires national all dairy breeds youth camp.
To mark International Day of Education on January 24, 2025, state farmer Pāmu (Landcorp) announced the commencement of its Apprenticeship Scheme, designed to equip the next generation of farmers with the skills, knowledge, and experience needed for a thriving career in agriculture.
smaXtec's bolus technology supports early detection of potential diseases, enabling preventive measures to improve herd health and reproductive outcomes.
Next month, the Beef Breeder Forum is set to give farmers an opportunity to hear about the latest developments in the beef industry.
ACC and Safer Farms have announced a new partnership in an effort to reduce harm, injuries, and fatalities in agriculture.
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