Thursday, 16 January 2020 11:12

Primary sector no more

Written by  Staff Reporters
Lain Jager. Lain Jager.

The Primary Sector Council believes it’s no longer appropriate to refer to “the primary sector”.

Read: Late last year, the Primary Sector Council unveiled its vision for the future of New Zealand’s primary industries.

Primary Sector Council (PSC) chair Lain Jager claims "the primary sector" conjures up images of volume-driven extractive commodity production, which was no longer reflective of how New Zealand farming and would fail to attract the people and investment needed for future success. 

“Reframing the sector as the ‘agriculture food and fibre sector of Aotearoa/New Zealand’ celebrates our high-value produce and the increasingly sophisticated farming processing and marketing systems and technologies we use.” 

Jager said New Zealand’s economic challenge and opportunity is to position it to meet the demand for high-value food and fibres. 

“Climate change, water scarcity and degradation, and pressure on biodiversity is the context for many of our consumers and our children. By owning our environmental responsibilities on carbon, water, biodiversity, we can lead the world in truly sustainable food and fibre production.”

More like this

All sizzle, no sausage — Editorial

OPINION: Despite all the hype and political theatre surrounding last week’s release of the Primary Sector Council’s report, the document seems more like a horoscope than a clear guide to anywhere.

More waste!

Your old mate notes that after almost two years of cosy meetings and more than $2 million wasted, Ag minister Damien O’Connor’s brainfart, the Primary Sector Council, released its ‘strategy’ on the eve of Christmas, last year.


MPI lost touch

MPI boss Ray Smith says with the advent of the climate change proposals and the new essential fresh water regulations,…

Farmer fined for bovis breach

Failure to follow directives not to move stock because of the Mycoplasma bovis threat and breaking NAIT rules has landed…

$8 on the cards?

An $8-plus milk price for Fonterra farmers this season could be on the cards.

Machinery & Products

Real handy in all situations

Listening to customers across all sectors of agriculture helps the Handypiece team design and engineer options to make its unit…

Film binding now available

The Kuhn VBP 3100 series variable chamber baler-wrapper combination can now be equipped with the patented Kuhn Twin-reel film binding…

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Bad look

OPINION: Your canine crusader reckons something smells really iffy about the move by Beef+Lamb NZ directors to sack the independent…

Out of touch

OPINION: This old mutt has always thought the people who inhabit the nation’s parliament are a weird bunch with very…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter