OPINION: Despite all the hype and political theatre surrounding last week’s release of the Primary Sector Council’s report, the document seems more like a horoscope than a clear guide to anywhere.
Primary Sector Council (PSC) chair Lain Jager claims "the primary sector" conjures up images of volume-driven extractive commodity production, which was no longer reflective of how New Zealand farming and would fail to attract the people and investment needed for future success.
“Reframing the sector as the ‘agriculture food and fibre sector of Aotearoa/New Zealand’ celebrates our high-value produce and the increasingly sophisticated farming processing and marketing systems and technologies we use.”
Jager said New Zealand’s economic challenge and opportunity is to position it to meet the demand for high-value food and fibres.
“Climate change, water scarcity and degradation, and pressure on biodiversity is the context for many of our consumers and our children. By owning our environmental responsibilities on carbon, water, biodiversity, we can lead the world in truly sustainable food and fibre production.”