Thursday, 03 June 2021 09:55

Teaming up to stop and fight melanoma

Written by  Mark Daniel
Fieldays visitors will be able to see the amount of sun damage to their skin via a UV camera. Fieldays visitors will be able to see the amount of sun damage to their skin via a UV camera.

“Don't let a spot become a full stop” is the message Melanoma New Zealand and FMG are sharing with rural New Zealanders.

With over 50% of rural New Zealand insured with FMG and a strong presence in those communities, the company has announced a partnership with Melanoma New Zealand to help prevent avoidable suffering and deaths from skin cancer.

FMG’s chief client officer Andrea Brunner says it often talks about how the most important asset on farms and rural properties are the people.

“The benefits of a regular skin check are undeniable, given that if it is caught early, melanoma is almost always curable,” she says.

“Our farmers and growers are among the most at risk of melanoma in the world due to New Zealand’s UV radiation intensity. So, supporting them to remain well is very important us.”

Melanoma New Zealand chief executive Andrea Newland says heightening the awareness in New Zealand’s rural communities of how to protect your skin when outdoors, and the importance of having a regular skin checks, will save lives.

“New Zealand has the highest incidence rate of melanoma in the world, with more than 4,000 diagnosed and around 300 people dying from it each year,” she explains.

“It’s sobering to think that more people die from skin cancer than on our roads.”

The team at FMG is helping to share Melanoma New Zealand’s key prevention and early detection messages, education, and advice through its connections into rural communities, at regional field days, A&P shows as well as at the National Fieldays.

At FMG’s Fieldays’ site, visitors will be able to see the amount of sun damage to their skin with a UV camera and collect a record card to take to the Melanoma New Zealand’s site for a free spot check.

More like this

Fieldays returns

After a hiatus of two years, National Fieldays opened to a grey foggy day in the Waikato, last Wednesday.

Profits and sustainability go hand-in-hand

Manawatu dairy farmers Wendy and Richard Ridd consider the environment extensively when making decisions on their farm that runs to 260 hectares, with a milking platform of 196 cows.

National

Guy standing for Ravensdown

Former Agriculture Minister and Horowhenua dairy farmer Nathan Guy is standing for election to the Ravensdown board of directors.

Nats new first woman of Ag

The National Party's new agriculture spokesperson says she'll be working from the grassroots up, rather than the top down, as…

Machinery & Products

Helps tame the wind!

Amazone's recently released WindControl System automatically monitors and adjusts the spreading pattern to compensate for the effect of the wind…

First Claas patent hits a century

While Claas has registered more than 3,000 patents during its 108-year history, the company is currently celebrating the 100th anniversary…

JD invests in robotics

Global giant Deere and Co has acquired Silicon Valley start-up company Bear Flag Robotics, which specialises in autonomous driving technologies…

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Too many hits?

OPINION: Well-known professional protestor, John Minto has run off at the mouth without checking his facts.

Good question!

A mate of the Hound's thinks it was more than a bit dodgy when DairyNZ chair Jim van der Poel…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter