A large East Coast Māori-owned farm has the McDonald's restaurant chain to thank for its recent improvements.
"As a beef farmer who supplies Angus beef for McDonald's, I couldn't wait to get my hands on their Serious Lamb Burger," commented Federated Farmers President, Bruce Wills.
"My first impression of the burger is that it is huge and looks exactly like what's on the box
"When you bite into it, you unmistakably taste lamb and realise just how much effort McDonald's has put into cracking a difficult meat to cook. They have nailed the perfect lamb burger using export quality New Zealand lamb.
"You can say we have now given the burgers a serious workout with our taste buds.
"To me it is a complete meal. You've got egg, tomato, rocket and beetroot with a sauce that enhances the flavour of lamb. After eating one, you certainly feel rewarded.
"The Board of Federated Farmers is genuinely enthused with what McDonald's is doing for Kiwi lamb.
"When you drive past any McDonald's you see lamb written loud and proud. As a sheep farmer it is heartening, especially given the latest schedule prices.
"These burgers and snack wraps are a great way of turning on a new generation's taste buds to what lamb is and could be. That to us is the big positive of McDonald's involvement," Wills concluded.