John Deere launches Harvest Profit in NZ & Australia
Recently released in Australia and New Zealand by John Deere, a unique new software platform offers near real time profitability monitoring across crops and individual paddocks.
John Deere's X Series Combine Harvesters received a CES Innovation Award to recognise their ‘outstanding product design and engineering in consumer technology’.
The X Series combine harvesters use ActiveVision camera technology that helps farmers see inside the grain tank. It also assists with observation of tailings to allow farmers to monitor the condition of harvested grain.
This technology, complemented by proprietary algorithms, is said to provide farmers with information to make critical decisions in the moment, while also gathering data to help them inform future decisions.
John Deere chief technology officer Jahmy Hindman says the award recognises the company’s efforts to build smart machines, systems and solutions.
“These help unlock customer economic value through enhanced precision, automation, speed and efficiency.”
While not yet available in Australia and New Zealand, two new X Series combine harvesters, the X9 1000 and X91100, will be added to John Deere’s harvesting line-up technology in late 2021.
JD claims the X Series uses the latest technology to deliver informed decisions and self-driving functions. For example, the harvester can automatically adjust itself to adapt to changing conditions to run at peak levels. This allows service technicians to manage things remotely, thereby minimising downtime and supporting profitability.
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

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