Fieldays hold out the begging bowl
OPINION: When someone says “we don’t want a handout, we need a hand up” it usually means they have both palms out and they want your money.
Out of more than 80,000 entries, Daniel Neil from Piopio has been announced as the lucky winner of the Isuzu D-MAX LX Double Cab 4WD Ute in this year’s Fieldays Ute giveaway.
The prize package, valued at over $63,990, includes on-road costs, 12 months of registration, a full tank of fuel, and a comprehensive 3-year/100,000km warranty.
Daniel’s initial reaction to winning the ute was one of disbelief, thinking it was a joke when he received the call from New Zealand National Fieldays Society chief executive, Peter Nation.
“When I told my wife Gina, she thought I was having her on! The kids were excited but not sure whether to believe it or not,” Daniel shared.
Daniel and Gina milk 430 Friesian cross cows on a leased 240ha dairy farm, with an additional 120ha leased for dairy support and beef.
“The Isuzu will definitely be put through its paces with farm life. There’s always something to tow or pick up and plenty of hills on the farm to climb. Whether it’s kids or animals, there’s always something to run around after. I’m also looking forward to trying out its towing capabilities with the caravan.”
Daniel, who was raised on a farm in Taranaki, has been a regular at Fieldays for over a decade. He came to the 2024 event for the day with his brother and two local farming mates.
“I go to Fieldays for a day off the farm,” Daniel said. “It’s interesting to see what innovation, technology, and equipment is out there and what could work for us in our farming operation. It’s also a chance to catch up with our rural providers, like the bank.”
Ross Sommerville, general manager of Isuzu Utes New Zealand, expressed his support for Daniel’s win. “The D-MAX is built tough and has the specs to handle farm life with ease. Whether taking care of day-today tasks or the gruntier jobs, it’s up to the challenge.”
With the current situation in the European farm machinery market being described as difficult at best, it’s perhaps no surprise that the upcoming AgriSIMA 2026 agricultural machinery exhibition, scheduled for February 2026 at Paris-Nord Villepinte, has been cancelled.
The Meat Industry Association of New Zealand (MIA) has launched the first in-market activation of the refreshed Taste Pure Nature country-of-origin brand with an exclusive pop-up restaurant experience in Shanghai.
Jayna Wadsworth, daughter of the late New Zealand wicketkeeper Ken Wadsworth, has launched an auction of cricket memorabilia to raise funds for I Am Hope's youth mental health work.
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
DairyNZ chair Tracy Brown is urging dairy farmers to participate in the 2026 Levy vote, to be held early next year.
Beef + Lamb New Zealand (B+LNZ) is calling for nominations for director roles in the Eastern North Island and Southern South Island electoral districts.

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