Wednesday, 16 May 2018 10:02

Lexus teams up with Farmlands

Written by 
Peter Reidie. Peter Reidie.

Lexus and Farmlands, the country’s largest rural supplies co-operative, have a new partnership.

It will market to rural Kiwis the luxury vehicles, including high performance and self-charging variants in cars and SUVs. 

Paul Carroll, senior general manager of Lexus New Zealand, says the brand partnership is a natural fit for his company. 

“Many Farmlands shareholders buy SUVs for a dual role as farm vehicles and cars for personal use. Farmers are working tirelessly to improve the environmental impact of their operations, so driving high-end low emission vehicles to and from the nearest town supports these efforts.” 

He says Lexus is known for brave design, imaginative technology, premium quality materials and a driving experience that suits NZ rural roads.

Peter Reidie, chief executive of Farmlands Co-operative, says Lexus is a natural extension of the co-op’s partnership with Toyota formed in 2017. 

“Farmlands Co-operative has 66,000 shareholders; our new agreement with Lexus ensures shareholders have a full range of vehicles to choose from, on and off the farm.” 

Farmlands shareholders are now offered exclusive pricing on Lexus range, including a four-year warranty and service plan.

The partnership will run four years.

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