Wednesday, 16 May 2018 10:02

Lexus teams up with Farmlands

Written by 
Peter Reidie. Peter Reidie.

Lexus and Farmlands, the country’s largest rural supplies co-operative, have a new partnership.

It will market to rural Kiwis the luxury vehicles, including high performance and self-charging variants in cars and SUVs. 

Paul Carroll, senior general manager of Lexus New Zealand, says the brand partnership is a natural fit for his company. 

“Many Farmlands shareholders buy SUVs for a dual role as farm vehicles and cars for personal use. Farmers are working tirelessly to improve the environmental impact of their operations, so driving high-end low emission vehicles to and from the nearest town supports these efforts.” 

He says Lexus is known for brave design, imaginative technology, premium quality materials and a driving experience that suits NZ rural roads.

Peter Reidie, chief executive of Farmlands Co-operative, says Lexus is a natural extension of the co-op’s partnership with Toyota formed in 2017. 

“Farmlands Co-operative has 66,000 shareholders; our new agreement with Lexus ensures shareholders have a full range of vehicles to choose from, on and off the farm.” 

Farmlands shareholders are now offered exclusive pricing on Lexus range, including a four-year warranty and service plan.

The partnership will run four years.

More like this

Johnstone bows out on top

When Lachie Johnstone first started on the board of Farmlands 19 years ago the rural services cooperative ran 32 stores with a turnover of $280 million.

Hewett to take charge at Farmlands

The intended chairman of Farmlands Co-Operative, Rob Hewett, expects to take over a business in good heart and well-placed for the future.

Featured

$26m boost to rural health

The government has announced a $300 million dollar capital investment in health, with $26 million going to regional and rural service projects.

New levy to hit farmers

The New Zealand Agricultural Aviation Association (NZAAA) is up in arms about a proposed new safety levy.

 

Winegrower wins a Nuffield

For the first time in 45 years, a member of New Zealand’s wine industry has won a Nuffield Scholarship.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Says it all!

A mate of yours truly reckons one only needs to look at the gongs given out in the New Year…

Easily bought

This old mutt was not surprised to see a number of supposed ag industry ‘thought leaders’ (a pompous title if…

» Connect with Rural News