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Peter Reidie.
Lexus and Farmlands, the country’s largest rural supplies co-operative, have a new partnership.
It will market to rural Kiwis the luxury vehicles, including high performance and self-charging variants in cars and SUVs.
Paul Carroll, senior general manager of Lexus New Zealand, says the brand partnership is a natural fit for his company.
“Many Farmlands shareholders buy SUVs for a dual role as farm vehicles and cars for personal use. Farmers are working tirelessly to improve the environmental impact of their operations, so driving high-end low emission vehicles to and from the nearest town supports these efforts.”
He says Lexus is known for brave design, imaginative technology, premium quality materials and a driving experience that suits NZ rural roads.
Peter Reidie, chief executive of Farmlands Co-operative, says Lexus is a natural extension of the co-op’s partnership with Toyota formed in 2017.
“Farmlands Co-operative has 66,000 shareholders; our new agreement with Lexus ensures shareholders have a full range of vehicles to choose from, on and off the farm.”
Farmlands shareholders are now offered exclusive pricing on Lexus range, including a four-year warranty and service plan.
The partnership will run four years.
New Zealand innovation company Techion, best known for its animal diagnostics platform, FECPAK has signed an exclusive strategic partnership with Farmlands to bring independent animal health disease intelligence to its customers.
Two long-standing New Zealand agricultural businesses are coming together to strengthen innovation, local manufacturing capability, and access to essential farm inputs for farmers across the country.
Farmlands Co-operative has announced Rachel Aldikacti will be its new chief sales officer.
Rural retailer Farmlands has released it's latest round of half-year results, labeling it as evidence that its five-year strategy is delivering on financial performance and better value for members.
Rural retailer Farmlands has reported a return to profitability, something the co-operative says shows clear progress in the second year of its five-year strategy.
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Federated Farmers says it welcomes Labour's commitment to reviewing the Sharemilking Agreements Act, calling on other major parties to do the same.
For Canterbury dairy farmers Sian Meijer and Rick Wobben, wearable technology has become one of their most valuable on-farm tools - helping manage 1850 cows across an expansive, high-performing dairy operation while improving efficiency, mating outcomes and day-to-day decision making.
Fonterra has unveiled its annual results for the 2026 financial year, posting $27 billion in revenue and close to $20 billion returned to New Zealand farmer owners and unit holders.
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