It's not only the rural sector coming under pressure to clean up its environmental footprint.
Tyre industry giant Michelin is being more specific with a claim, following a trial at Harper Adams University in the UK, that farmers can expect an increase in yield of 4% using the company's Ultraflex tyre technology.
Based on the establishment, growing and harvest of a wheat crop, the company claims that if all the vehicles in the world's wheat growing areas used Ultraflex tyres, the expected increase in production would be around 23 million tonnes. Interestingly, the US Department of Agriculture says this is how much wheat is needed annually to feed the total US population of 319 million people, and it's equivalent to Germany's annual wheat production.
The company claims the key benefit of Ultraflex technology is the ability to reduce tyre pressures below the norm, protecting the ground from rut formation and ground compaction. These points alone encourage the permeation of air and water through the soil profile, improving plant uptake of nutrients.
The larger footprint of Ultraflex also helps spread weight over a larger area, as well as improving traction and reducing wheel slip, which reduces time in the paddock, improves productivity and reduces fuel usage.
Ultraflex is available for vehicles used throughout the production cycle – AxioBib, XeoBib and YieldBib for tractors, CereXbib for harvesters and CargoXBib for trailers.