OPINION: Your old mate recently read an off-the-wall suggestion, by some boffin, that deliberately staining meat blue will lead to less of it being consumed.
One would have thought that this person would be a big supporter and staunch advocate of NZ wool - especially given he is a director of a woll company and the meat co-op he's a director of is behind the recent push to revive NZ wool through the Strong Wool Action Group.
However, rumour has it our anti-hero's holuday home in the South Island (nice what director fees can buy you these days) has just been re-carpeted with synthetic flooring!
Apparently, the wool option was "just too expensive".
Wow... As the Hound's mate says: "What a kick in the guts for the country's struggling wool producers".