New Zealand Winegrowers was again at the forefront of International Sauvignon Blanc Day celebrations recently, with retail, media and influencer activity across all of our major markets.

The opening of the trans-Tasman bubble in April was an exciting development which will benefit our industry in multiple ways, notably in the wine tourism space.

Biosecurity means protection from the risks posed by organisms to the economy, environment, and people's health, through eradication, and control procedures, says New Zealand Winegrowers Biosecurity Advisor Jim Herdman.

The Eastern Institute of Technology (EIT) School of Viticulture and Wine Science will offer a new suite of postgraduate qualiications in Wine Business and Innovation, starting from July 2021.

The Bragato Research Institute (BRI) has appointed Jeffrey Clark as interim Chief Executive.

International Sauvignon Blanc Day on 7 May saw 35 lifestyle social media influencers around the world invited to "Pour yourself a glass of New Zealand".

News that Recognised Seasonal Employer (RSE) scheme workers from the Pacific Islands will be able to travel to New Zealand has been welcomed by the industry.

The Code for Advertising and Promotion of Alcohol recently underwent a lengthy review and consultation process. Its replacement, the Alcohol Advertising and Promotion Code, applies to new advertisements from 1 April 2021, and to all advertisements from 1 July 2021. The new Code There are a number of significant changes in the new Code. The Code applies broadly to advertisements that are for the purpose of promoting alcohol. An advertisement covers lots of things, but includes radio, print, out- of-home, cinema, digital, websites, your social media pages and even your product labelling. It also includes ‘usergenerated content’ over which you have control (eg, posts by people on your Facebook page). The Advertising Standards Authority (ASA) expects advertisers to monitor user-generated content on their sites and remove anything that does not comply with the law or with the Code. The Code applies to advertisements which are for the purpose of promoting alcohol. This includes promoting alcohol products, brands, producers, importers, distributors, retailers and premises. We expect this ‘purpose test’ is a low bar, and that most (if not all) activities of our members will be captured. The Code also covers zero alcohol products if the products resemble alcohol products (eg, brand…

Ever found an unusual insect out in the vineyard and not known what it was, or what to do?

Over the past four months, New Zealand Winegrowers has been working with the Hyperfarm team at AgResearch, led by Dr Seth Laurenson, to map the growing locations for all commercial wine grape varieties across New Zealand.