With saloon cars fading on buyers’ radar, Holden is confirming its focus on the ute and SUV market.

Holden New Zealand has revealed its own home-grown concept to go on display at Fieldays – the Colorado ROX.

Determined to reinvent itself as an adventurous SUV brand, Holden recently invaded the far flung Chatham Islands, shipping in its entire SUV range and an army of motoring journalists.

The after-market options for utes are extensive, but there’s a big difference between a properly engineered package and a ute with a bunch of accessories bolted on.

Okay Holden, you’re not fooling anyone with your raised ride height and plastic wheel arches; the Calais-V Tourer is no off-roader.

Holden has released details of the first-ever diesel Commodore, launching it alongside the first diesel-powered version of the new medium-size SUV, the Equinox.

Holden is still spending up large on a marketing campaign to remind you of one thing – they’re still here.

Two new reveals will feature on Holden’s site at Fieldays next week – part of a growing motor show at the Mystery Creek event.

A limited-edition Holden Colorado — just 100 units nationwide — will become the prized possession of a select bunch of Holden fans when it goes on sale this month. 

Holden is putting SUVs front and centre of its plan for the future.