Biosecurity aside, most farmers will tell you the biggest challenge facing the primary sector is a shortage of good, qualified people.

Three of New Zealand's leading independent wool brokers seek to reassure growers that the disappointing sale last week is likely to be a blip due to a perfect storm of events.

The wool industry globally needs to more actively promote the fibre's attributes.

Introducing overseas sheep to New Zealand’s flock has changed the nature of the wool produced here, says Hawkes Bay wool broker Philippa Wright.

Initiative are underway in New Zealand and overseas to highlight the benefits of wool and to increase its use in buildings and homes.