Is augmented reality the future of farming?
Imagine a farmer being able to tell a paddock’s pasture cover and dry matter content just by looking at it, or accessing information about a cow’s body condition score in the same way.
The app, using iBeacon technology, comes in English, Chinese, French, German, and Spanish.
Marketing manager Rebecca Wylie says it is a “huge advance that will enhance visitors’ experience, putting their fingers on the pulse”.
“They can create their own schedule for visiting favourite suppliers or viewing favourite events, receive notifications via the iBeacons on site, pin to the map where their car is parked, find their friends and check the weather.
“The news section lets users choose to receive the latest Fieldays news direct to their phone, and there’s a social media function. With this, visitors, exhibitors and media have access to Fieldays Instagram, Twitter and Facebook feeds, tap into the ‘FieldaysNZ’ hashtag and capture and share their own moments with the Fieldays camera.
“We’re proud to be able to roll out something so user-friendly and innovative out to our customers.”
Fieldays App features
Point of interest: find the closest food vendors, first aid, and other essentials. View event information such as gate opening times, and ticket prices.
Proximity-based messaging: relevant to the location of users, the app delivers content, offers and information that visitors want.
Fieldays weather
Fieldays map: allows users to see their location relative to points of interest represented by pins. Keep track of where their car is by dropping a pin on their map in the app.
Friend-finder: users can share their location with Facebook friends who have the app on their phone.
Fieldays schedule: lets users see what’s happening –
seminars, demonstrations, Rural Bachelor heats, etc. Users can create an itinerary for their time at Fieldays.
Fieldays exhibitors’s tag: users can view all 900 exhibits and get a rundown of what each offers and where to find them.
