Altogether Unique
Telling the New Zealand Wine brand story, and what makes it truly unique and distinctive on the world stage, has been a key focus over the past year.
It's more important than ever that New Zealand wine stays front of mind for trade and media around the world, says New Zealand Winegrowers General Manager Marketing Charlotte Read.
The second annual New Zealand Wine Week – to be held from 7 to 11 February - will do just that, with a theme of ‘Bringing New Zealand to You’ in key export markets, she says. “The aim is to keep New Zealand in the global wine conversation, especially during this period of tight supply.”
This year’s event will be a hybrid model, utilising digital platforms to bring New Zealand speakers to physical gatherings in the host countries, as well as webinar events to cast a wider net. Charlotte says the week provides a platform for the discussion and celebration of New Zealand wine across major export markets. “The passionate pursuit to making quality wine continues despite the absence of visitors, and New Zealand Winegrowers are leading this initiative to share the latest happenings in the New Zealand wine scene to our major export markets.”
2022 Wine Week
Monday 31 January
Dublin Trade Tastings Dublin
Tuesday 8 February
Wednesday 9 February
New York and Toronto 'Live' Regional Interviews + Walk Around Tasting
Wednesday 9 February
London Trade Tasting
Thursday 10 February
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