increase font size
A2 CORPORATION (A2C) and its China distributor partner China State Farm Holding Shanghai Company (CSF) has hosted the official launch ceremony for a2 Platinum infant formula in China.
It was held in the press room of the Great Hall of the People in Tiananmen Square.
A2C managing director Geoffrey Babidge says: "The launch was the start of another exciting new chapter for A2C and a2 brand products. A2C owns and commericalises a unique portfolio of intellectual property and the official launch today of a2 Platinum infant formula in China is a crucial step to provide Chinese mothers access to our products."
The launch event included a scientific panel discussion with key medical professionals specialising in infant and child care. The panel highlighted the benefits of dairy based products containing only the A2 version of the beta casein protein can provide to all people, in particular infants.
Babidge went on to say: "a2 Platinum infant formula is also available throughout Australia and New Zealand as part of a coordinated launch. a2 Platinum infant formula contains only the A2 form of the beta casein protein, which is structurally more comparable to that which mothers naturally produce."
The chairman of CSF Agribusiness Group, Li Ya Cheng says "a2 Platinum infant formula expands the range of premium agricultural and aquaculture products CSF distributes throughout China. We are confident consumers will recognise the unique benefits of the a2 proposition and CSF will achieve significant distribution throughout China."
The planned roll-out in China will initially include high end baby maternity outlets in Beijing, Shanghai, Guangzhou, Chongqing and East China before progressively expanding to further major cities plus Hong Kong and Macau.
One of the most galling aspects of the tariffs whacked on our farm exports to the US is the fact that, now more than ever, US farmers are being propped up by government welfare – a direct result of Trump’s hardline on its trading partners.
China looks set to play a key role in helping the New Zealand wool sector shift away from trading as a commodity supplier.
If you find a new consumer in a developed wine market, you are taking them from someone else, says Blank Canvas co-founder Sophie Parker-Thomson MW.
The large 2025 harvest will exacerbate the wine industry's "lingering" supply from recent vintages, New Zealand Winegrowers Chief Executive Philip Gregan told attendees at Grape Days events around the country in June.
A Chinese business leader says Chinese investors are unfairly viewed as potential security risks in New Zealand.
Following recent storms in the region, the 69th edition of the Tour of Southland cycling event has been postponed.
A function at Parliament on 7th October brought together central government decision-makers, MPs, industry stakeholders and commercial partners to highlight the need for strategic investment in the future of Fieldays and its home, the Mystery Creek Events Centre campus.
The Government's revised 2050 biogenic methane target range of 14-24% by 2050 is being welcomed by dairy farmers.
An increasing number of students are doing agricultural and horticultural degrees at Massey University by distance learning.
ANZ New Zealand is encouraging farmers and businesses impacted by the recent extreme weather that hit Southland and South Otago last week to seek support if they need it.
When Professor Pierre Venter takes up his new role as vice chancellor at Massey University next February it will just be a matter of taking a few steps across the road to get to his new office at the Palmerston North Campus.
OPINION: Has the horse or horses bolted in parliament?
OPINION: A short-term sugar hit. That's what NZ First leader Winston Peters is calling the proposed sale of Fonterra's consumer…
