Monday, 31 December 2012 13:00

Cheers... come to the party

Written by 

FONTERRA IS still looking for Government and other support for its national Milk for Schools programme.

 The co-op is launching the national scheme on its own, but says it would welcome co-sponsorship. A total of 350,000 primary school children throughout New Zealand will be offered a free serving of milk every school day from next year, as part of the scheme.

Fonterra group general manager global cooperative social responsibility, Carly Robinson, says it is open to talks with the Government and others. She says some "in-kind partners" are helping with logistics. However, the co-op is the sole funder of the scheme and is prepared to spend "a substantial amount" on its own.

"One area of support we need from the Government is the level of health impact over time from the Milk for Schools programme," Robinson told Rural News.

After a successful trial in Northland schools this year, the national scheme was launched last week at Hillpark Primary School in South Auckland by chief executive Theo Spierings and All Blacks captain and Fonterra ambassador Riche McCaw. Associate Health Minister Peter Dunne was also present.

Spierings says Fonterra is committed to Milk for Schools because it will make a lasting difference to the health of New Zealand's children.

"We want Kiwis to grow up drinking milk because it's good for them and we are proud this programme will give every primary school kid the chance to enjoy this nutritious product.

"New Zealand is the largest exporter of dairy products in the world, but at home we're not drinking as much milk as we used to. We want to be the dairy nutrition capital of the world and this starts with our kids."
Research by the University of Auckland has shown that children's milk consumption in the Northland community, at school and at home, has significantly increased since the pilot began.

More like this

Misguided campaign

OPINION: Last week, Greenpeace lit up Fonterra's Auckland headquarters with 'messages from the common people' - that the sector is polluting the environment.

Featured

National

Machinery & Products

Farming smarter with technology

The National Fieldays is an annual fixture in the farming calendar: it draws in thousands of farmers, contractors, and industry…

RainWave set to cause a splash

Traditional spreading via tankers or umbilical systems have typically discharged effluent onto splash-plates, resulting in small droplet sizes, which in…

» Latest Print Issues Online

Milking It

Suitors line up

OPINION: As Fonterra's divestment of its Oceania and global consumer businesses progresses, clear contenders are emerging.

On the go

OPINION: After hopping from one event to another at Fieldays, Associate Agriculture Minister Andrew Hoggard would have been hoping for…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter