Thursday, 12 April 2018 08:55

Deer milk industry in the pipeline

Written by  Sudesh Kissun
Mark Julian, Landcorp. Mark Julian, Landcorp.

State farmer Landcorp says it is working on creating a deer milk industry.

The SOE is talking to global customers and trialling products in markets for consumer feedback.

Landcorp general manager dairy operations Mark Julian told Dairy News it’s early days. “It’s [not] like the sheep milk industry which has products in the market,” he says.

The deer milk project is mostly R&D and looking at selective milk powder and skin care products for the global market.

Speaking earlier at the Pioneer Rural Professionals Conference in Taupo, Julian floated two possible futures for Landcorp: either a production-led future or a market-led future.

Landcorp is not looking at wholesale changes to its business model; it recently adapted Pamu as its brand name.

Julian says Pamu “works to establish products and partnerships to give our business the best chance of succeeding moving forward”.

He noted that Landcorp was keen to move from a pasture farming company to a food and farming company.

“Our core business will always be farming; our traditional sales will drive our revenue for the immediate future but brand business will provide us the consumer insights that hopefully take the risk out of our core business of farming.”

Julian says the sheep milk joint venture Spring Sheep, in Taupo, has been a winner: two years since its inception Spring Sheep has won awards for food and innovation.

“It’s a huge boost to our belief that differentiation and unique offerings are areas to target.”

 

More like this

Better broadband enables innovation

With Pāmu (formerly Landcorp) now having branded products in the market it is very important from a providence perspective to be able trace everything back onto farm.

Deer milk eyes more awards

Pāmu’s (formerly Landcorp) deer milk is on the awards stage again the announcement that it is a finalist in two categories in this year’s New Zealand Food Awards.  

 
 

» Latest Print Issues Online

Milking It

Climb every mountain

You would be udderly surprised to encounter a Simmental or Braunvieh running up the steps of New York’s One World…

Cows’ misery portrayed

PETA is at it again. It has rolled out Carly the cow to US schoolchildren, telling them of the complex…

 
 

» Connect with Dairy News