Wednesday, 25 November 2015 12:27

E-commerce success for Fonterra in China

Written by  Sudesh Kissun
Fonterra sold $9 million of products at China's 'Double 11' one-day online event this month. Fonterra sold $9 million of products at China's 'Double 11' one-day online event this month.

Fonterra sold $9 million of products at China's 'Double 11' one-day online event this month.

This was 217% higher than sales achieved during the 2014 event.

Fonterra's managing director Great China Christina Zhu told the co-op's annual meeting in Waitoa today that this highlights the power of e-commerce in China.

China's Tmall – the country's equivalent Amazon online, achieved US$14.3 billion dollars in sales on November 11.

Zhu says the Double 11 event has been a success for the co-op.

She pointed out that selling on Tmall was very profitable.

"We take out layers on distribution channels on e-commerce and this has a low cost base so it's quite profitable for us."

More like this

Featured

How Wearable Tech Powers This 1,850-Cow Dairy Farm

For Canterbury dairy farmers Sian Meijer and Rick Wobben, wearable technology has become one of their most valuable on-farm tools - helping manage 1850 cows across an expansive, high-performing dairy operation while improving efficiency, mating outcomes and day-to-day decision making.

New Dairy Welfare Code Released, Takes Effect 2027

The first major update to the Dairy Cattle Code of Welfare in more than a decade has been released, marking what DairyNZ describes as an important step in ensuring animal welfare standards continue to evolve alongside scientific evidence and on-farm realities.

Federated Farmers Welcomes RMA Replacement Passing

Federated Farmers says new legislation replacing the Resource Management Act will cut red tape, unlock investment and help grow New Zealand's export-led economy, after the Planning Bill and Natural Environment Bill passed their third reading in Parliament yesterday.

National

Machinery & Products

» Latest Print Issues Online

Milking It

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter