Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
He told the Fonterra annual general meeting in Lichfield today that the co-op launched three new divisions; paediatric ingredients, sport and active lifestyles and medical nutrition.
Hurrell says the new divisions will capitalise on the growth in these sectors.
Medical nutrition is expected to be worth $24 billion globally by 2020.
“Our focus is to help people who are ill or want to live longer healthier lives,” he says.
“As part of this, we developed a new medical drink which helps deliver quality protein to the body following an operation or chemotherapy.”
Hurrell says in March Fonterra teamed up with Foodspring, one of Europe’s fastest growing sports nutrition companies.
“They are looking for world-class dairy to support their brand and product portfolio in healthy eating, weight management and muscle-building categories, with products sold online across Europe and Asia.”
Hurrell says the new partnership enables the co-op to tap into the rapidly growing active nutrition category, currently valued at $200b.
