Tuesday, 28 May 2013 16:02

McCaw at Christchurch school milk launch

Written by 

Home-town hero Richie McCaw knows the milk being delivered to Christchurch's Burnside Primary School children as part of Fonterra Milk for Schools will be top-notch.

 

That's because the rugby legend understands the value of dairy nutrition as part of a balanced diet.

"Throughout my career, my nutritionists have made sure that dairy is a big part of my diet. The message I've always got from them is that when it comes to keeping my body in top shape, a few daily serves of dairy should always be on the menu."

McCaw says it is great to know kids from his home town will benefit from having milk every school day with the help of Fonterra farmers, the commitment of local schools and the support of the Christchurch community.

As Fonterra's brand ambassador, McCaw lent Fonterra a hand by delivering chilled milk packs to Burnside Primary School, where more than 200 Year 1-6 primary-aged school children will receive a daily dose of dairy goodness.

Managing director cooperative affairs, Todd Muller, says the cooperative is proud to be rolling out the programme in Christchurch, following its launch in Invercargill earlier this month.

"Fonterra Milk for Schools is all about caring for New Zealand's children by sharing what we do best, which is great dairy and great nutrition. And of course, great dairy all starts on-farm with our farmers who get up each morning to supply the milk that makes this programme possible."

Burnside Primary School principal, Matt Bateman, says it was great to see so many children enthusiastic about dairy.

"It has been fantastic to celebrate the first day of drinking in Christchurch with Fonterra and our community. Not only have they delivered a great programme, but they've brought a long a pretty special delivery man too. I'm pleased to say both have put some bright smiles on our children's faces today."

The national roll-out of Fonterra Milk for Schools began in Southland and Otago earlier this month following the cooperative's successful pilot in Northland. In Canterbury alone, more than 130 schools have now signed up for the programme.

More like this

Editorial: Well Done, Miles!

OPINION: In 2018, when Fonterra’s board tapped Miles Hurrell to step in as interim chief executive, the co-operative was in the doldrums.

Next CEO

OPINION: Who will replace Miles Hurrell as Fonterra's next CEO?

Media Obsession

OPINION: The mainstream media's obsession with (sleazy) 'tabloid' issues were to the fore at Fonterra's recent media conference to discuss its interim results.

Featured

Govt Commits $4m to Rural Wellbeing Initiatives

While the District Field Days brought with it a welcome dose of sunshine, it also attracted a significant cohort of sitting members from the Beehive – as one might expect in an election year.

Shane Jordan Beats Brother to Win NZ Timbersports Title

While not all sibling rivalries come to blows, one headline event at the recent New Zealand Rural Games held in Palmerston North certainly did, when reigning World Champion Jack Jordan was denied the opportunity of defending his world title in Europe later this year, after being beaten by his big brother’s superior axle blows, at the Stihl Timbersports Nationals.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Next CEO

OPINION: Who will replace Miles Hurrell as Fonterra's next CEO?

Fuel Crisis

OPINION: Governments all over the world are dealing with the fuel crisis.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter