Wednesday, 10 November 2021 12:55

New branding for Olam

Written by  Staff Reporters
Olam Food Ingredients has unveiled its new brand. Olam Food Ingredients has unveiled its new brand.

The company behind a new milk plant in South Waikato has unveiled its new brand.

Olam Food Ingredients (OFI) says its new identity taps into themes and colours which reflect its ability to drive innovation in all areas of its business.

The company is an offshoot of Singapore-based conglomerate Olam Foods. It has started work on a new milk plant in Tokoroa.

OFI chief executive Ananthraman Shekhar says the new brand reflects the supply chain heritage of Olam but equally signals its exciting aspirations for the future.

"We are innovating across all areas of our business, right from plant to palate."

The first stage of the greenfield project on an 11ha site in Tokoroa involves construction of a spray dryer facility. Additional facilities will be added over time.

The new plant will initially make wholemilk powders, with a focus on high-spec, customised powders for its global customers.

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