Friday, 26 January 2024 12:55

Transag Centre bags more machinery dealerships

Written by  Mark Daniel
Transag’s dealer principal Euan Avery says they are looking forward to what’s ahead. Transag’s dealer principal Euan Avery says they are looking forward to what’s ahead.

Palmerston North headquartered Transag Centre is the latest CNH Industrial dealership to be confirmed as a dual dealer for Case IH and New Holland machinery brands.

Following a decision by CNH Industrial to establish a new retail footprint for New Holland in New Zealand, CNH Industrial’s Case IH dealerships stepped up to support the brand during the transition, from where multiple Case IH dealers have been confirmed as official New Holland dealers.

Transag’s dealer principal Euan Avery says they are looking forward to what’s ahead.

“It’s an opportunity to expand our business with both brands, so we have plans in place for 2024 to accommodate this change to ensure we’re offering the best support we can to our Case IH and New Holland customers,” Avery says.

“It also gives us an opportunity to look at moving into different areas and taking our business in new directions.”

Currently Transag has branches in Palmerston North, Hawera and New Plymouth. The Hawera and Palmerston North dealerships will be extended, the New Plymouth operation closed and a new dealership established at Masterton in the Wairarapa region.

“We currently cover the Wairarapa region from Palmerston North, but with the addition of the New Holland brand, we have taken the opportunity to set up a new dealership located in Masterton,” says Avery.

“We look forward to servicing our existing customers and growing new and current relationships.”

TransAg was established in 1986 in Palmerston North, with Euan’s father Merv Avery one of three people behind the original venture. Today, the business has 32 staff who are excited about the changes and what’s to come in the new year.

Once the expansion is complete, Euan said they would obviously need to recruit additional staff to ensure the high standard of service and support Transag is known for is maintained.

“Taking on the New Holland brand, we obviously need to cater for more customers, and with that comes more room for parts and service operations. Service sells, that’s what we stand by, and parts supply is critical, so we need more people on the ground to ensure those standards are ongoing,” Avery says.

“This is about investing in the future of our business, and ensuring the needs of our customers are met at every step, and they have the equipment they need to keep their businesses running as profitably and efficiently as possible.”

More like this

A reliable, no-fuss workhorse

Showcased with a T7.245 at the recent National Fieldays, New Holland has expanded its T7 tractor range offering in New Zealand with the launch of a new Tier 3 long-wheelbase configuration, aimed at users looking for a reliable, no-fuss workhorse.

Featured

Australia develops first local mRNA FMD vaccine

Foot and Mouth Disease outbreaks could have a detrimental impact on any country's rural sector, as seen in the United Kingdom's 2000 outbreak that saw the compulsory slaughter of over six million animals.

NZ household food waste falls again

Kiwis are wasting less of their food than they were two years ago, and this has been enough to push New Zealand’s total household food waste bill lower, the 2025 Rabobank KiwiHarvest Food Waste survey has found.

Editorial: No joking matter

OPINION: Sir Lockwood Smith has clearly and succinctly defined what academic freedom is all about, the boundaries around it and the responsibility that goes with this privilege.

National

All eyes on NZ milk supply

All eyes are on milk production in New Zealand and its impact on global dairy prices in the coming months.

Machinery & Products

Leader balers arrive in NZ

Officially launched at the National Fieldays event in June, the Leader in-line conventional PRO 1900 balers are imported and distributed…

JDLink Boost for NZ farms

Connectivity is widely recognised as one of the biggest challenges facing farmers, but it is now being overcome through the…

New generation Defender HD11

The all-new 2026 Can-Am Defender HD11 looks likely to raise the bar in the highly competitive side-by-side category.

» Latest Print Issues Online

Milking It

Full cabinet

OPINION: Legislation being drafted to bring back the controversial trade of live animal exports by sea is getting stuck in the…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter