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John Gilbert
CNH continues to reinforce its position in the New Zealand agricultural machinery market with the appointment of John Gilbert, previously New Zealand sales manager for CNH Capital, to the new role of business manager for its NZ operations.
The announcement comes as the New Zealand Government unveiled a new round of tax incentives for businesses, including a tax deduction of 20% of the value of new assets.
John Gilbert says, for farmers, the opportunity to fully deduct 20% of the purchase price of new machinery was an attractive incentive and CNH stood ready to assist farmers should they choose to take advantage of it.
“These are certainly exciting times for our agriculture industry, which continues to grow and evolve, and this announcement from the Government will make additional investment in farm businesses more attractive.”
In terms of other incentives for upgrading machinery fleets, Gilbert says New Holland has a finance deal from 0.25% per annum until the end of June, and for those in the market for a new Case IH tractor, there is the chance to win a RAM Laramie truck with any new tractor purchased and delivered before August 31.
“Our New Holland and Case IH dealers are wellplaced to help customers choose a tractor that best suits their needs, and there’s no doubt it’s a good time to move ahead with new machinery purchases.
“I look forward to working with farmers and industry stakeholders in my new role. For CNH, along with our Case IH and New Holland dealers, this is an opportunity to reaffirm our commitment to farm businesses and the broader agricultural industry.”
The market is in decline in the United States, Canada and Brazil. In Europe, sales are falling in Germany, France and Spain. Turkey is experiencing a sharp decline, whilst the economic strategies and policies implemented by India and China are driving purchases in both countries.
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