Wednesday, 15 April 2015 16:27

Change for the sake of change?

Written by 

Fonterra has wisely decided to stall the expensive rebrand of RD1 to Farm Source.

The proposed new shareholder loyalty programme will go ahead as planned, but rebranding of the stores and milk tankers and other such changes to the ‘paint job’ are on hold until the payout recovers.

At the recent South Island field days the new Farm Source brand had replaced the RD1 nameplate, but compared to the bright orange and green livery of RD1, the new branding was almost invisible.  

More like this

Editorial: Well Done, Miles!

OPINION: In 2018, when Fonterra’s board tapped Miles Hurrell to step in as interim chief executive, the co-operative was in the doldrums.

Next CEO

OPINION: Who will replace Miles Hurrell as Fonterra's next CEO?

Media Obsession

OPINION: The mainstream media's obsession with (sleazy) 'tabloid' issues were to the fore at Fonterra's recent media conference to discuss its interim results.

Featured

Govt Commits $4m to Rural Wellbeing Initiatives

While the District Field Days brought with it a welcome dose of sunshine, it also attracted a significant cohort of sitting members from the Beehive – as one might expect in an election year.

Shane Jordan Beats Brother to Win NZ Timbersports Title

While not all sibling rivalries come to blows, one headline event at the recent New Zealand Rural Games held in Palmerston North certainly did, when reigning World Champion Jack Jordan was denied the opportunity of defending his world title in Europe later this year, after being beaten by his big brother’s superior axle blows, at the Stihl Timbersports Nationals.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Next CEO

OPINION: Who will replace Miles Hurrell as Fonterra's next CEO?

Fuel Crisis

OPINION: Governments all over the world are dealing with the fuel crisis.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter