Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
Hurrell told the gathering that: “When I put the milk price up, I can count on one hand the number of emails I get. If I put it down, though, I could spend all day scrolling through the valuable farmer feedback I receive”.
One farmer replied that “all feedback was valuable”.
“So, why doesn’t he just keep outing it up,” quipped another.
“Santa only comes once,” said another.
