Thursday, 15 October 2015 08:00

It’s all in the timing

Written by Rural News Group

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Fonterra's mishandling of a message urging farmers to curb PKE usage onfarm hasn't gone down well.

Fonterra's regional heads of co-op affairs have been inundated with calls from farmers; the PKE usage guidance came out of the blue and days before the latest round of farmer meetings by directors.

Surely, the co-op could have floated the plan at farmer meetings before going public with it. This is another example of the co-op putting the cart before the horse.

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