New Zealand dairy farmers are joining the push against the alternative drink producers milking consumers over the naming of their products.
Tigermylk is already sold to residents of some suburbs of Bristol.
Founder Josh Coppersmith Heaven hopes this is only the beginning for his new beverage made from tiger nuts. He got the idea after sampling a similar drink during his travels in Africa.
Josh says the tiger nuts create a creamy texture; he aims to rival vegan milks already on the market including oat and almond.