Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
The activist group hired a truck and adorned it with anti-Fonterra messages, however the police were onto them. The truck was stopped and searched by police 100 metres from the meeting venue. A couple of activists, one carrying a video recorder, mingled near the meeting venue before they were sent packing by Fonterra staff. Security staff hired by Fonterra were given strict instructions not to let anyone not registered for the meeting, including hotel guests, near the meeting hall.
The meeting, attended by 120 farmer shareholders, went ahead without any hitch.
