Thursday, 12 December 2019 08:46

Swedes bellyache about milk

Written by  Milking It

Sweden's milk war is now being played out on television.

Sit through any TV commercial break at almost any time in Sweden today, and you’re bound to see one of several  different  ads, each with a different set of characters but all following the same script: promoting real milk.

The ads, released by the Swedish dairy conglomerate Arla, are the latest escalation in the vicious, so-called milk war that has been raging for five years between Sweden’s powerful dairy industry and the virally popular Swedish oat milk brand Oatly. 

The war has played out on the national stage, in the form of lawsuits and attack ads, as a bitter struggle over market share and what it means to be Swedish in 2019.

More like this

Winning the war? BMSB in Georgia 2019

New Zealand Winegrowers (NZW) was part of a small delegation that recently visited the beautiful country of Georgia, in the Caucasus region between Europe and Asia.

Meaty matters for NZ

New moves are afoot, this month, to try to resolve the issue of tariff rate quotas (TRQs) which will threaten New Zealand sheepmeat exports to Europe when Britain leaves the European Union (EU) next year.

Featured

 

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Caught out?

Was Fonterra caught napping in Australia?

Celebrity welfare

Wannabe kiwi James Cameron is back in the country, under a special visa, to continue filming his movie during the…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter