Thursday, 12 December 2019 08:46

Swedes bellyache about milk

Written by  Milking It

Sweden's milk war is now being played out on television.

Sit through any TV commercial break at almost any time in Sweden today, and you’re bound to see one of several  different  ads, each with a different set of characters but all following the same script: promoting real milk.

The ads, released by the Swedish dairy conglomerate Arla, are the latest escalation in the vicious, so-called milk war that has been raging for five years between Sweden’s powerful dairy industry and the virally popular Swedish oat milk brand Oatly. 

The war has played out on the national stage, in the form of lawsuits and attack ads, as a bitter struggle over market share and what it means to be Swedish in 2019.

More like this

EU tractor sales hit the brakes

According to numbers sourced from national authorities, 151,800 tractors were registered across Europe in 2023, of which 26,200 tractors (17%) were 37kW (50 hp) and under and 131,900 (83%) were 38kW and above.

Papal visit

OPINION: European farmers are going to extreme lengths to have their message heard.

Farmer fury

OPINION: Farmer protests have swept Europe in recent weeks.

NZPork wants curbs on imports

New Zealand’s pork sector is calling for a ban on pork imported from countries with African Swine Fever (ASF) until New Zealand has assurance that robust biosecurity protocols are in place in those nations impacted by the disease.

Featured

National

Machinery & Products

Farming smarter with technology

The National Fieldays is an annual fixture in the farming calendar: it draws in thousands of farmers, contractors, and industry…

» Latest Print Issues Online

Milking It

110,000 visitors!

OPINION: It's official, Fieldays 2025 clocked 110,000 visitors over the four days.

Sticky situation

OPINION: The Federated Farmers rural advocacy hub at Fieldays has been touted as a great success.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter