Fonterra’s exit from Australia ‘a major event’
Fonterra’s impending exit from the Australian dairy industry is a major event but the story doesn’t change too much for farmers.
OPINION: Fonterra may be planning to sell its Anchor brand but it’s continuing to promote milk. In their latest advertisement, Anchor and TBWA\New Zealand have reimagined what the world would be like without milk – to remind Kiwis to celebrate World Milk Day.
Anchor’s new ads shows what a melancholy place a milkless world would be: committing cookie sacrilege by dipping delicious biscuits into tall glasses of water; starting the day off with bowls of water-soaked cereal; and causing grumpy cats everywhere to get even grumpier with Anchor’s Zero Lacto milk nowhere in sight.
These dystopian, devoidof- dairy scenes coupled with the simple statement ‘Thank Goodness for Milk’ remind viewers to remember the pivotal role milk plays.
Fonterra’s impending exit from the Australian dairy industry is a major event but the story doesn’t change too much for farmers.
Expect greater collaboration between Massey University’s school of Agriculture and Environment and Ireland’s leading agriculture university, the University College of Dublin (UCD), in the future.
A partnership between Torere Macadamias Ltd and the Riddet Institute aims to unlock value from macadamia nuts while growing the next generation of Māori agribusiness researchers.
A new partnership between Dairy Women’s Network (DWN) and NZAgbiz aims to make evidence-based calf rearing practices accessible to all farm teams.
Despite some trying circumstances recently, the cherry season looks set to emerge on top of things.
Changed logos on shirts otherwise it will be business as usual when Fonterra’s consumer and related businesses are expected to change hands next month.
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