Tuesday, 11 June 2024 15:59

Thank goodness for milk

Written by  Milking It

OPINION: Fonterra may be planning to sell its Anchor brand but it’s continuing to promote milk. In their latest advertisement, Anchor and TBWA\New Zealand have reimagined what the world would be like without milk – to remind Kiwis to celebrate World Milk Day.

Anchor’s new ads shows what a melancholy place a milkless world would be: committing cookie sacrilege by dipping delicious biscuits into tall glasses of water; starting the day off with bowls of water-soaked cereal; and causing grumpy cats everywhere to get even grumpier with Anchor’s Zero Lacto milk nowhere in sight.

These dystopian, devoidof- dairy scenes coupled with the simple statement ‘Thank Goodness for Milk’ remind viewers to remember the pivotal role milk plays.

More like this

Featured

Sharemilkers Credit DairyBase Tool for Staffing Decisions

Signing up to a benchmarking tool is not about competition, but about improving collectively, says Ximena Puig and Alvaro Luzardo who are 50-50 sharemilkers at a 164-hectare (effective) dairy farm in Eketāhuna in the Lower North Island.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Irish Dilemma

OPINION: The Irish dairy sector is facing a new dilemma - maintaining year-round fresh milk supplies.

Beef Cows To The Rescue

OPINION: Could beef cows play an increasingly important role in improving profitability and resilience on hill country farms?

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter