SWNZ Strengthens People Pillar for Global Markets
With ethical employment practices a "hot topic" in key markets, Sustainable Winegrowing New Zealand (SWNZ) is strengthening its People Pillar.
A training programme to help the kiwifruit industry provide employment opportunities for New Zealanders is receiving Government funding.
Up to $200,000 is being invested to help people into work and meet urgent seasonal demand in the sector.
“We know that people have lost their jobs because of COVID-19, and we know there is significant and urgent demand for trained workers in the horticulture sector,” says Agriculture Minister Damien O’Connor.
“During lockdown the kiwifruit industry provided a lifeline for a number of displaced workers from industries such as tourism, forestry and hospitality. We want to continue to connect people with jobs in horticulture, and more broadly in the primary industries because we know these sectors will be key to our economic recovery.
O’Connor says in the immediate term, the Government is aiming to place at least 10,000 New Zealanders in primary sector jobs.
COVID-19 travel restrictions resulted in the kiwifruit sector facing labour shortages, however, indicative figures show that New Zealanders have responded to the call for workers.
Kiwifruit businesses are now employing around 70% New Zealanders, with some businesses employing up to 90%, compared to around 50% last season.
O’Connor says the figures indicate that interest from local workers is there and this should be built upon in the longer term.
“Right now the focus for kiwifruit growers is to complete pruning over winter. This is critical for next year’s production. So we’re not wasting any time, these courses will start this month.”
Strengthening the voice of vegetable growers on "big ticket items" will be the immediate focus of newly formed New Zealand Vegetable Council (NZVeg), says inaugural chair Alison Stewart.
Prime Minister Christopher Luxon says the red meat sector is doing an excellent job promoting our pasture-fed system around the globe.
The European Union ramped up its presence at this year's Fieldays.
Moves are underway to create a single organisation to represent the country's beekeepers.
Against all the odds, the primary sector has turned in a stellar performance with export returns for 2026 hitting $64.3 billion - up 6% on the previous year.
Farmers and growers are powering the economy with export revenue at record highs.

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