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Special trade envoy and meat farmer Mike Petersen.
Guy Wrigley, Federated Farmers arable industry chairman, said the prospect of plant-based protein foods should not be cause for alarm.
A new survey reveals alternative proteins are both an opportunity and a threat to New Zealand.
For example, he says in Canterbury where land is suitable for red meat, dairy or arable production, alternative protein sources could easily fit into the farming mosaic.
“But in the meantime, we also have a very strong alliance with traditional protein sources that remain in demand, namely dairy, poultry and pork, which all rely on the arable sector for grain supplies.”
Beef + Lamb NZ special trade envoy and meat farmer Mike Petersen said he also sees in the alternative protein market as many opportunities as threats.
Bayleys national country manager Duncan Ross said the rise of alternative proteins should not worry farmers, but instead prompt them to consider getting other income as a result of those opportunities.
“Ultimately it is all about protein sources, and we may even see land that was once used for dairying or beef head into crop production for these products,” he says.
“[That could be] without necessarily suffering any loss in capital value or income reduction; in fact the opposite may be true in the long term as demand increases for these products.”
According to the latest Federated Farmers banking survey, farmers are more satisfied with their bank and less under pressure, however, the sector is well short of confidence levels seen last decade.
OPINION: Federated Farmers has launched a new campaign, swapping ‘The Twelve Days of Christmas’ for ‘The Twelve Pests of Christmas’ to highlight the most troublesome farm pests – a serious issue that needs some urgent attention from the Beehive.
Farmers are welcoming the announcement of two new bills to replace the under-fire Resource Management Act.
The Government has announced it will immediately roll over all resource consents for two years, with legislation expected to pass under urgency as early as this week.
Federated Farmers has launched a new campaign, swapping "The Twelve Days of Christmas" for "The Twelve Pests of Christmas" in an effort to highlight the most troublesome farm pests.
Last month's Agritechnica event led to a wide group of manufacturers celebrating successes when the 2026 Tractor of the Year Competition winners, selected by a panel of European journalists, were announced in Hanover Germany.
According to the latest Federated Farmers banking survey, farmers are more satisfied with their bank and less under pressure, however, the sector is well short of confidence levels seen last decade.
Farmer confidence has taken a slight dip according to the final Rabobank rural confidence survey for the year.
Former Agriculture Minister and Otaki farmer Nathan Guy has been appointed New Zealand’s Special Agricultural Trade Envoy (SATE).
Alliance Group has commissioned a new heat pump system at its Mataura processing plant in Southland.
Fonterra has slashed another 50c off its milk price forecast as global milk flows shows no sign of easing.
OPINION: The release of the Natural Environment Bill and Planning Bill to replace the Resource Management Act is a red-letter day…
OPINION: Federated Farmers has launched a new campaign, swapping ‘The Twelve Days of Christmas’ for ‘The Twelve Pests of Christmas’ to…
