Tuesday, 31 January 2023 14:55

Good quality and size a feature of 2023 export apple crop

Written by  Staff Reporters
As the apple industry heads into the 2023 harvest season, it's expected fruit for export will be of good quality and size. As the apple industry heads into the 2023 harvest season, it's expected fruit for export will be of good quality and size.

The New Zealand apple industry is expecting fruit of good quality and size as it heads into the 2023 export harvest season.

“At the same time, we are estimating export volumes to be similar to last year’s, at an estimated 20.4 million TCEs [Tray Carton Equivalents],” says New Zealand Apples & Pears Incorporated (NZAPI) chief executive, Terry Meikle.

“We are seeing a reduction in the volumes of European Union-bound traditional varieties such as Braeburn - which is expected to be down by 15 percent - as well as Pink Lady and Jazz. Some near market varieties like Fuji, NZ Queen and NZ Rose are also going to be down in volume,” Meikle says.

“However - and this bodes well for the industry’s future - we are seeing continued growth in trademarked varieties such as Rockit, Envy and Dazzle.”

Meikle says the industry is focused on quality and a positive, world-leading future.

“While we still have challenges just like every other country in the world, the New Zealand apple industry has a lot of advantages, thanks to decades of investment and exceptionally committed and passionate growers.

“Importantly, consumers enjoy the taste experience of New Zealand apples. This is something we are immensely proud of and are intent on delivering on, in line with the reputation we have built up over many years.”

More like this

RSE Scheme Changes Coming - McClay

Agriculture Minister Todd McClay has admitted that a scheme bringing workers from Pacific nations to work on orchards has become too hard to navigate but says changes are coming.

Queenstown to Host Sold-Out New Zealand Apple and Pear Conference

More than 300 growers, exporters, researchers, service providers and industry leaders will descend on Queenstown later this month for EXPO 2026, the annual conference for New Zealand’s apple and pear sector.

Featured

National

Machinery & Products

» Latest Print Issues Online

The Hound

True Reflection?

A fair question has been raised about how member-funded organisations should conduct themselves when taking a public position on any…

Civil Circus!

OPINION: It really is getting harder to lampoon government bureaucrats when they do such a good job of it themselves.…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter