Beef Progeny Test 2025: Genetic insights for NZ beef industry
At Pāmu’s Kepler Farm in Manapouri, mating has wrapped up at the across-breed Beef Progeny Test.
The announcement is part of what Pāmu calls a streamlined leadership structure and will see Urbahn lead a portfolio including health, safety and wellness; human resources; organisational development, and remuneration and benefits; communications and government relations; and sustainability.
Pāmu says the appointment reflects the state farmer’s commitment to performance, strengthening its organisational culture, stakeholder relations, and long-term impact.
Previously, Urbahn was chief people officer at LIC and she has also held roles at Fletcher Building, Vodafone, Foxtel, Frucor Beverages, Hudson Global Resources, and Lion.
Pāmu chief executive, Mark Leslie says the company is “delighted” to welcome Urbahn.
“Her deep expertise in people leadership, health & safety, and environment will be instrumental as we continue to evolve our business and strive to deliver profitable and sustainable outcomes,” Leslie says.
Urbahn will be based in Hamilton, joining Pāmu’s executive leadership team in October 2025.
