Farmers warned to upgrade as 3G shutdown looms
As the clock ticks towards the 3G mobile network shutdown, farmers are being warned to upgrade or risk losing connection to their supply chain.
Rural internet suppliers have improved their time-of-day (TOD) performance over the last 12 months, now matching ADSL and VDSL in urban areas.
The internet speed monitoring company TrueNet says time-of-day variances on fixed wireless are worse than ADSL, but the actual speeds overall are faster.
TrueNet says TOD is a critical performance criterion and ISPs serving the rural sector have responded by matching standard connections with Rural Broadband Initiative (RBI) funded connections at 95% or better.
The company says fixed wireless is now a viable and successful technology in rural regions and places between ADSL and VDSL in performance.
“As fixed wireless gains in popularity it’s expected to suffer from some congestion as demand grows, so it’s good to see that the rural wireless speed has settled around 78% of best hour speed.”
Farmers should be cautiously optimistic as the 2026/27 season kicks off, says DairyNZ.
RaboResearch senior analyst Emma Higgins expects the 2026/27 dairy season to be another profitable one.
The new dairy season is kicking off with plenty of risks to the forecast farmgate price, both upside and downside, says ANZ agricultural economist Matt Dilly.
A potential showdown between the top two Federated Farmers leaders looms at the farmer lobby's annual meeting later this month.
FarmIQ Systems has developed a free land management app to help remove barriers to New Zealand farmers and growers adopting digital tools.
Rural Women New Zealand has announced the winners of the 2026 NZI Rural Women Business Awards.

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