25 Years of John Deere Automated Guidance: A Precision Ag Timeline
This year marks the 25th anniversary of John Deere moving into automated guidance.
New John Deere Australia/New Zealand managing director Luke Chandler will prioritise leading the way in technology and investing in strong relationships to continue to deliver value.
John Deere Australia/New Zealand’s new managing director Luke Chandler says he will prioritise leading the way in technology and investing in strong relationships.
Chandler previously acted as chief economist for John Deere at its Illinois headquarters in the United States.
Chandler said he was excited to have the opportunity to apply his global knowledge and John Deere’s research and development capability to benefit Australian and New Zealand industries.
“My work looking at global agriculture trends for many years has reinforced how competitive our farmers have to be in export markets without the government support many of our competitors receive,” he said.
He said that competitiveness came from the fact that Australian and New Zealand farmers are world leaders in innovation.
He said that the best innovation flowed from John Deere’s investment in relationships.
“Technology only works well when it’s solving real problems,” Chandler said.
“I’m really looking forward to meeting customers and dealers around Australia and New Zealand to get a better understanding of the problems we need to solve.
“I’m also very keen to partner with industry bodies and policy makers as agriculture looks to be more collaborative and cooperative in the future to drive change that’s profitable, productive and sustainable,” he said.
Outgoing managing director Peter Wanckel said Chandler brought vast expertise to the role.
“Luke has worked in agriculture all over the world and his broad experience in the industry at global leadership levels will bring benefits to Australian and New Zealand farmers,” Wanckel said.
“I’m very proud and privileged to have worked for a company like John Deere that has a great culture focused on people and serving customers.”
Supply chain problems, growing protectionism and a move to greater food security are some of the key challenges facing New Zealand exporters, according to our top trade negotiator, Vangelis Vitalis.
A spat within the ranks of the New Zealand Deer Farmers Association has resulted in the suspension of outspoken North Canterbury farmer Barry Cuttance.
After delivering a strong financial year, rural trader PGG Wrightson says the coming months will depend on customer confidence and weather.
Beef+Lamb New Zealand and the Ag Emissions Centre have launched a new research project aimed at helping beef farmers reduce methane emissions without impacting productivity or profitability.
The apple sector is working with the Government to unlock access to two key markets that could bring millions in revenue for apple growers.
Celebrating 50 years in the rural landscape of Central Canterbury and beyond, Ashburton-based Carrfields, has been the exemplar for all aspects of modern agriculture via its extensive range of services including supply, growing, agronomic advice and marketing.

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…