Thursday, 01 June 2017 13:38

Name change for Pipfruit NZ

Written by 
Pipfruit NZ chief executive Alan Pollard. Pipfruit NZ chief executive Alan Pollard.

Pipfruit NZ is changing its name to New Zealand Apples and Pears Inc.

The name change will be launched at the Agricultural Fieldays in Mystery Creek later this month; Pipfruit NZ is exhibiting at the Fieldaysfor the first time.

Pipfruit NZ chief executive Alan Pollard says the old name was causing confusion outside the farming community; the organisation was being linked to oranges and plums because they have pips.

“Pipfruit NZ is only about apples and pears; it worked okay as we used to interface only with growers,” Pollard says.

Nowadays the industry deals with students, potential workers, the Government and international clients.

Pollard says New Zealand Apples and Pears has been chosen as the new name; the logo has also been modified.

He says the new name and logo will be made public at the Fieldays for the first time.

Pollard says the decision to exhibit at the Fieldays is three-fold; tell visitors that NZ is the number one apple industry is the world, reminding school students of careers in the industry and working with machinery importers and dealers on biosecurity issues.

» Connect with Rural News

More like this

MPI apple action critical

Some of the 21,000 apple trees and plant material involved in the Ministry for Primary Industries (MPI) biosecurity action are very important to the industry, says Alan Pollard, Pipfruit NZ chief executive officer.

Pipfruit industry on track

The New Zealand pipfruit industry recently regained its position as the world’s most competitive pipfruit industry, making this year’s conference time to reflect, says Pipfruit NZ.

» The RNG Weather Report

Featured

 

» Connect with Rural News

» Connect with Rural News

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Useless

The Hound notes that one of the country’s poorest financially performing state-owned enterprises – the Government farming entity Landcorp (or…

Rural revolt

Your old mate hears that the antics of the Government – especially the NZ First component – are fuelling motivation…

» Connect with Rural News