Corporate narrative?
OPINION: Forget about the fabled 'rural-urban' divide, the real fault-line in farming might actually be the divide between grass-roots farmers and the industry corporates who claim to be 'speaking on behalf of farmers'.
"We've also made some significant changes to the structure of our organisation to make sure we can deliver the best possible outcomes for our members with the resources we have."
Copeland told Rural News that as a result of the restructuring, its policy team would be reduced by 6.5 full-time employees (FTE) - with 3.5 being regional policy staff and three national policy staff. As four positions were already vacant this meant that only 2.5 FTE would actually be made redundant.
"We are working through that process now with staff," he says. "Federated Farmers still have 23 people working in policy across the country. This is a large and well-resourced team."
Asked about what changes were planned to distribute the present workload amongst a smaller number of employees, Copeland says Feds was working with its provincial presidents, board, and staff to prioritise work in the policy team.
"We will still be working on all the big things farmers expect us to be, but the reality is that we can't do everything," he says.
"We're also working with other groups like DairyNZ and Beef+Lamb NZ to see where we can get some efficiencies. We don't expect most members to notice much of a difference in the service they receive from Federated Farmers."
