Saibosi partners with Wools of New Zealand to showcase farm-to-floor wool rugs in China
Chinese textile company Saibosi has partnered with Wools of New Zealand to put the 'farm to floor' story of New Zealand wool rugs on screen for its customers.
A giant 1,018m² rug made with more than 3,000kg of pure New Zealand wool is headed for the Guinness Book of Records as the largest single-piece rug ever made.
Manufactured by the Beijing Jin Baohua Carpet company for Beijing's new International Convention Centre, the rug will be a showpiece for the Asia Pacific Economic Cooperation (APEC) annual conference to be held in Beijing in November 2014.
Aside from its sheer size (it holds the equivalent raw wool of between 800-1,000 ewes) the hand tufted rug was produced without joints and transported and installed as one complete piece, taking a team of 100 workers two months to complete.
Stephen Tan, manager of Wools of New Zealand's Beijing office and a judge for the record book attempt, says, "the rug showcases a traditional cultural background, giving expression to human peace and harmonious development. New Zealand wool was the obvious choice, given its quality characteristics and consistency, making it perfect for deep dyeing and vibrant colour display."
Mark Shadbolt, chairman of Wools of New Zealand, says manufacturing a rug of this scale and quality is a tremendous and ambitious achievement. "The fact that it was made exclusively using New Zealand wool reinforces the recognition we have particularly for premium hand tufted and hand carved rugs internationally, as well as the importance of having representation in China, New Zealand's most significant market for strong wool."
Beijing Jin Baohua Carpets also holds the existing record, for a 729 m² rug it manufactured in May 2009 – hand woven from New Zealand wool.
In an ever-changing world, things never stay completely the same. Tropical jungles can turn into concrete ones criss-crossed by motorways, or shining cities collapse into ghost towns.
Labour's agriculture spokesperson Jo Luxton says while New Zealand needs more housing, sacrificing our best farmland to get there is not the answer.
Profitability issues facing arable farmers are the same across the world, says New Zealand's special agricultural trade envoy Hamish Marr.
Over 85% of Fonterra farmer suppliers will be eligible for customer funding up to $1,500 for solutions designed to drive on-farm efficiency gains and reduce emissions intensity.
Tighter beef and lamb production globally have worked to the advantage of NZ, according to the Meat Industry Association (MIA).
Managing director of Woolover Ltd, David Brown, has put a lot of effort into verifying what seems intuitive, that keeping newborn stock's core temperature stable pays dividends by helping them realise their full genetic potential.
OPINION: Labour leader Chris 'Chippy' Hipkins is carrying on the world-class gaslighting of the nation that he and his cohorts…
OPINION: The huge success of former Top Gear host Jeremy Clarkson's new TV show, Clarkson's Farm, and the boost it…