Tuesday, 02 May 2017 11:55

Showcase for NZ agriculture on the world stage

Written by  Pam Tipa
Economic Development Minister Simon Bridges. Economic Development Minister Simon Bridges.

New Zealand's pavilion at the World Expo 2020 in Dubai will have strong potential to showcase this country’s primary industry products and innovation in sustainability.

So says Catherine Beard, chief executive of ExportNZ.

The Government has just announced New Zealand will participate in World Expo 2020, to be held in Dubai, United Arab Emirates. It is committing $53.3 million to construct a NZ pavilion.

Economic Development Minister Simon Bridges says “that will allow Kiwi businesses to highlight their innovative products and services and open doors to new export markets”.

The expo site will be about 2 sq.km and will contain three themed areas: opportunity, sustainability and mobility. NZ has been invited to participate in the sustainability precinct.

Beard told Rural News Dubai is the largest and most populous city in the United Arab Emirates (UAE) and the UAE is NZ’s largest export market in the Middle East and the country’s 12th-largest trading partner. 

“In addition NZ is close to securing a free trade deal with the wider area of the Gulf Cooperation Council (GCC) which includes the UAE and Saudi Arabia,” she says. 

“If the trade deal comes off then our exports will become even more competitive than they are now and there will be increased interest from NZ firms to tackle those markets.”

This expo in Dubai will be an important showcase for NZ’s country brand, showing the range of things we can do as a country with a sustainability theme, Beard says. “GCC countries are rich in oil and gas, but lack farmland for food production and have high demand for imported food and drinks,” she says.

“NZ’s trusted dairy and meat exports meet some of that demand and there is increasing interest in food service exports into hotels, restaurant chains, etc.

“GCC countries are also motivated to reduce their trade reliance on oil and diversify their economies into high-tech and service sectors.”

Beard says the focus of NZ’s stand will be showcasing our innovation in sustainability, showing we can do more than just sell commodity products. 

“I imagine we will be showcasing sustainability in farming practices right through to manufacturing and services.”

Bridges says showcasing NZ to the world is a crucial aspect of boosting economic growth. Expo 2020 will provide a springboard to promote us as an innovative, solution-focused economy to the 25 million visitors expected to attend from Europe, the Middle East, North Africa and Asia.

“It will also allow us to build on our strong economic and transport links to the UAE, which acts as a global air and sea logistics hub, providing access for NZ exporters to a much wider region. We’re already well connected by five direct daily Emirates flights, contributing $700 million to the economy,” says Bridges.

The expo will run from October 2020 to April 2021.

The organisers expect about 180 nations to participate. NZ is among the first 20 to formally confirm attendance.

More like this

Nats launch primary sector policies

A newly elected National government would offer special work visas for primary sector workers, instantly deport visitors breeching biosecurity laws and set up mobile health clinics for remote rural regions.

New career?

The Hound reckons former agriculture minister and speaker of the House David Carter is heeding calls for him to get out of the political game.

Nats want rural views

National is leaving behind last week’s rough and tumble of beltway politics – and the aftermath of the Jami-Lee Ross scandal – to take the pulse of rural New Zealand.


Gong for working with nature

A Leeston dairy farmer’s adoption of regenerative agriculture has won him North Canterbury Fish & Game’s Working with Nature Award for 2019.


Do you need an upgrade?

Dairy infrastructure can have a major impact on milking efficiency and the comfort of cows and milkers, says DairyNZ.

» The RNG Weather Report

» Latest Print Issues Online

The Hound


Your canine crusader reckons it is ironic – and highly appropriate – that Shane Jones’ $3 billion electoral slush fund…

Funny names

Over the years, a mate of the Hound’s has always been quick to point out to him people in roles…

» Connect with Rural News