increase font size
Craig Prichard.
Beyond Massey University’s cheeseboard at Fieldays was the objective of promoting sheep milking.
Associate professor Craig Prichard, a driving force in promoting the new industry, spent all his time at Fieldays handing out samples of an ever-popular smoothie made from sheep milk.
He says Massey is trying to get people used to sheep milk as a food.
“There is an historic gap in New Zealanders’ palette in respect of sheep milk,” Prichard told Rural News. “That’s why we have been doing a smoothie, which is a very popular food.”
And people were able to add their own flavours, which was popular.
Spring Sheep Dairy, which runs a big sheep milking farm in the central North Island, was also on the stand talking to farmers about setting up to milk sheep.
“Sheep dairy is no longer a novelty but we need to build supply now,” Prichard says. “While we have proven markets, NZ still has only 16 significant sheep milk farmers. This this is just a pimple on the side of the dairy industry and we need to ramp that up.”
He says chefs are excited about sheep milk and how it can be used as an ingredient for other dishes, hence the need to think of sheep milk beyond the cheese board.
NZers are good at eating cheese, but getting cheese into foods and developing it as an ingredient is also important, Prichard says.
OPINION: The Rural Support Trust ran a dinner and debate at the National Fieldays last month. In tables of 10, over 540 people were wined and dined, including the Prime Minister, supported by ministers from around the country.
OPINION: Good times are coming back for the primary industries. From sentiment expressed at Fieldays to the latest rural confidence survey results, all indicate farmer confidence at a near-record high.
OPINION: The Federated Farmers rural advocacy hub at Fieldays has been touted as a great success.
A new publication has been launched that offers a comprehensive and up-to-date resource on commercially available grazing pasture species in New Zealand.
Massey University is returning to the Fieldays with a future-focused, solution-driven theme, showcasing research that delivers practical advancements in agricultural efficiency, sustainability and longevity.
Fonterra has unveiled the first refrigerated electric truck to deliver dairy products across Auckland.
Research and healthcare initiatives, leadership and dedication to the sector have been recognised in the 2025 Horticulture Industry Awards.
Virtual fencing and pasture management company Halter says its NZ operations has delivered a profit of $2.8 million after exclusion of notional items.
Manuka honey trader Comvita slumped to a $104 million net loss last financial year, reflecting prolonged market disruption, oversupply and pricing volatility.
The Government has struck a deal with New Zealand's poultry industry, agreeing how they will jointly prepare for and respond to exotic poultry diseases, including any possible outbreak of high pathogenicity avian influenza (HPAI).
The conversion of productive farmland into trees has pretty much annihilated the wool industry.
