Is augmented reality the future of farming?
Imagine a farmer being able to tell a paddock’s pasture cover and dry matter content just by looking at it, or accessing information about a cow’s body condition score in the same way.
"With an economic recovery in full swing and growing export demand for New Zealand agricultural products, the scene is set for farmers to again invest in the technology that will drive productivity," said Graham Turley, ANZ's managing director commercial & agri.
"Agri-business is New Zealand's most productive and successful business sector and it achieves this through ongoing investment in market leading technology. Agri businesses are only as successful as they are because they constantly innovate.
"This is why Fieldays plays such an important role. Increasingly it is an event where those who drive New Zealand's agricultural success go shopping for the ideas and technologies that lead to profitable, sustainable businesses with a clear pathway to growth, Turley says.
"New Zealand has the potential to capture $1.3 trillion more in agricultural exports between now and 2050. To realise that opportunity there is a need for up to $NZ340 billion in international and domestic investment to enable production growth and support farm turnover."
ANZ will be getting behind National Fieldays again as a strategic partner. ANZ is not only New Zealand's largest on-farm lender, but it is also the largest bank to agri supplier industries, processors and exporters. Its strategic partnership with Fieldays reflects ANZ's broad and long-term commitment to New Zealand agriculture.
"We've been sponsoring Fieldays for around 40 years, during which time millions have attended what has become a landmark event for agriculture in this country, and internationally," Turley says.
